When you write a book with a title such as mine, you would be drawn to an article entitled: “Why Your Website *Sucks*”.

This incisive and well-written article could just as easily have been written for the presentation community, as its principal message resonates with most of us:

It’s not about you. It has to be about them.

Anyone struggling with message, or struggling with someone who is struggling with message, will enjoy this fine article from Chris Hadad.

Now that you have made it most of the way through this article, might you like to join our mailing list? We only send it out about once a month, it’s usually thought-provoking articles (occasionally thoughtless, so say our critics), and it’s never spammy.