When you write a book with a title such as mine, you would be drawn to an article entitled: “Why Your Website *Sucks*”.
This incisive and well-written article could just as easily have been written for the presentation community, as its principal message resonates with most of us:
It’s not about you. It has to be about them.
Anyone struggling with message, or struggling with someone who is struggling with message, will enjoy this fine article from Chris Hadad.